Messaging and Marketing. What are the differences between them?
For many, its easiest to say and think in terms of Marketing and Sales. At Fish Stewarding Group, we feel that time and conformity have weakened the strength of message and purpose. As a division of FSG, FSG Messaging and Optics is a key ingredient to building a company’s foundation by establishing its message. The FSG Discovery and Brand Audit details the basis of findings both online and offline with such things as Intention versus Perception, Brand Comparative Competitive and Compliance, and Authentic, Authoritative and Validity analysis.