A pair of black sunglasses on the the edge of a table with a beige wall in the background. A brown rectangular bar with text inside that reads Intention VS Perception Optics. In the lower left corner is a watermark of the FSG logo in white. The logo has the letters FSG in the middle with a circle with four pointed arrows facing north, south, east and west with the S connected to that circle. Four rounded lines make the next circle of the circle and the last layer is a thin circle with the text on the Bottom that reads Stewarding Strategist Solutions and on top, the text reads Fish Stewarding Group.
A background of small stones with a small white watermark rectangular bar with black text inside that reads Comparative and Competitive. In the upper left hand corner is a watermark FSG logo. The logo has the letters FSG in the middle with a circle with four pointed arrows facing north, south, east and west with the S connected to that circle. Four rounded lines make the next circle of the circle and the last layer is a thin circle with the text on the Bottom that reads Stewarding Strategist Solutions and on top, the text reads Fish Stewarding Group. To the right of the logo is the text: Fish Stewarding Group and beneath it are the words Messaging, Strategy, Finance and Development.
A keyboard with hands typing on it with small shiny lights and spots and lines on top of the hands. In the upper right corner of the image is a watermark of the FSG logo. The logo has the letters FSG in the middle with a circle with four pointed arrows facing north, south, east and west with the S connected to that circle. Four rounded lines make the next circle of the circle and the last layer is a thin circle with the text on the Bottom that reads Stewarding Strategist Solutions and on top, the text reads Fish Stewarding Group. On the bottom of the image in white text are the words Brand Engagement and Reputation.

About us at FSG.

The makeup of Fish Stewarding Group has been forged in the global corporate, entrepreneurial, entertainment and not-for-profit arenas. Presently, FSG focuses on only building authoritative businesses with authentically sound people.

We have found that for many, clarifying vision and building a business can be daunting.  Such questions arise as….

  • What is a responsible vision?
  • How do I secure a vision so it’s not stolen from me?
  • How do I tell my story over telling a story?
  • What do I do next?
  • What are the differences between messaging and marketing? 
  • Can I just focus on sales to get some money coming in?
  • Is all business good business for me?
  • How do I get financing and is all financing right for me?
  • Should I develop strategic processes first or grow them over time?

To arrive at clarity for building responsible visions and executing business processes, FSG aims to do more than just consult or coach.  To us, stewarding is a comprehensive concept that is based on coming along side for the benefit of another. With Fish Stewarding Group’s focus on Teaching To Fish, our role also includes the experience of consulting and coaching with information, knowledge, education and key strategies.  

With the FSG stewarding methodology of coming along side, Fish Stewarding Group focuses not only on the giving but most importantly on the teaching of what it takes to move every touchpoint forward.  Give a Fish or Teach to Fish is not just for not-for-profits.  We believe it is for business as well.  When something is given for free or without development, the hand is usually soon to be back for more.  What is the alternative? We believe that when you Teach To Fish, the opportunity given creates the ability to grow and do for one’s self while also learning to lead others in doing the same. 

Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side.  For purposes such as education and stability, FSG generally has a more intensive front-end involvement.  The overall objective is that after executing with FSG the long term sustainability and business endurance are then carried forward by the owner and their team.  

Messaging and Optics Division

While FSG is not for everyone, we seek to promote the truth and remove the hype.  Fish Stewarding Group’s Messaging and Optics division is the entry point for all of our projects.  Our FSG Discovery and Audit Process is a comprehensive approach that covers and defines such keys as:

  • Authority
  • Authenticity
  • Intention vs Perception Optics
  • Comparative and Competitive
  • Compliance and Liability Issues
  • Vetting of Personnel
  • Online and Offline Client Content Review
  • Brand Engagement and Reputation
  • Subjectivity, Humility and Claims Analysis
  • Security, Stability and Protection of a Vision
A Yellow background with a blue gradient line on the bottom of the image. In the upper right corner is a black FSG logo. The logo has the letters FSG in the middle with a circle with four pointed arrows facing north, south, east and west with the S connected to each side of that circle. Four rounded lines make the next circle of the logo. And the last layer is a thin circle with the text on the Bottom that reads Stewarding Strategist Solutions and on top, the text reads Fish Stewarding Group. A red bar with a series of thick lines going to the right is on top of a black bar with a series of short thick lines pointed down and a little to the left. On the red bar and then on to the black bar, the text reads: Compliance and Liability Issues.
A gray background with a long gradient blue line on the bottom, then in the upper left corner, a gradient blue square. Another darker gradient blue square in on the right corner and in the middle is the FSG logo in gray. The logo has the letters FSG in the middle with a circle with four pointed arrows facing north, south, east and west with the S connected to each side of that circle. Four rounded lines make the next circle of the logo. And the last layer is a thin circle with the text on the Bottom that reads Stewarding Strategist Solutions and on top, the text reads Fish Stewarding Group. In the middle in gray text, it reads: vetting of personnel.
An orange series of puzzle pieces on top with one piece disconnected from the orange pieces, then a row of purple and a long gradient blue line on the bottom. In the Purple section to the left of the image is a gray FSG logo. The logo has the letters FSG in the middle with a circle with four pointed arrows facing north, south, east and west with the S connected to each side of that circle. Four rounded lines make the next circle of the logo. And the last layer is a thin circle with the text on the Bottom that reads Stewarding Strategist Solutions and on top, the text reads Fish Stewarding Group. In the orange section of the puzzle there is black text that reads Online and Offline Client content review. Lastly, a gray bar behind the word online and going to the right of the image and a gray bar behind the word offline and going to the left of the picture.
A swirl of blues, whites and greens in the background with a long gradient blue line on the bottom, then in the upper left corner is the FSG logo in gray. The logo has the letters FSG in the middle with a circle with four pointed arrows facing north, south, east and west with the S connected to each side of that circle. Four rounded lines make the next circle of the logo. And the last layer is a thin circle with the text on the Bottom that reads Stewarding Strategist Solutions and on top, the text reads Fish Stewarding Group. In the middle is a white circle outline and inside the circle is the text that reads: stability and security.

About the Team at Fish Stewarding Group

A thin rectangular Footer graphic for the About Us page. The background is a blue gradient color that goes from a dark blue on the bottom to a lighter blue on top. The text in gray on top reads About Us and FAQs. The text in gray on the bottom center reads: Fish Stewarding Group and beneath that, the text reads Messaging, Strategy, Finance and Development. In the center above the text is the FSG logo in gray. The logo has the letters FSG in the middle with a circle with four pointed arrows facing north, south, east and west with the S connected to that circle. Four rounded lines make the next circle of the circle and the last layer is a thin circle with the text on the Bottom that reads Stewarding Strategist Solutions and on top, the text reads Fish Stewarding Group.
An image of Douglas Fish sitting in a zip up sweatshirt

Founder, Steward and CEO of Fish Stewarding Group, FSG Development and Liberating Water Directive

Image of Loren T Weisman

Loren T Weisman

Messaging and Optics Strategist for Fish Stewarding Group, FSG Development and Liberating Water Directive