What is a name discovery and review sweep?
A Name Discovery and Review Sweep from FSG Messaging and Optics is part of the Fish Stewarding Group Discovery Process when it comes to creating a name with a client or checking an existing name or potential name for use.
In our process, we look to bring the individualized elements to a name with the security elements to ensure all aspects work in harmony, security and uniformity.
In this stage, we look to define the title and tagline together for the searches below.
We view naming as a core anchor for a business. And while many look to finding a name that works for them, at Fish Stewarding Group, we like to search out a name with each client that can allow for the highest levels of:
Visibility
Security
Stability
Optimization
Subjective
Objective
Perceptive
Comparison
Competition
Connotations
Diplomacy
We do Search Google too. However, the FSG Name Discovery and Review Sweep on Google includes all seven of the word searches in order to find out as much as we can.
1. Searching the name as is. 1b. Searching the name incognito
2. Exact search of word or phrase check
3. Excluding terms check
4. Synonyms and similar meanings check
5. Site direct checks
6. Variance and Relating Search Check
7. Time Periods search checks
We also run a series of checks across the below to see how other elements might already be out there in other places as titles that sometimes do not show up in top level searches.
Copyright Checks
Trademark Checks
Patent Checks
Plagiarism Checks
Acronym Checks
American Disabilities Act Checks
Podcast Series Checks
App Checks
Book Title Checks
Developing Series
Product Title Checks
Trending Title Checks
Language Checks
Finally, we run across all the sites below
8 Core email Cross Reference Checks
49 Business Name and Reputation Checks
51 State Entity Cross Checks
124 International Business Checks
26 Blog Site Checks
19 Bookmarking Site Checks
26 Business Site Checks
57 Community Site Checks
22 Art And Design Site Checks
42 Entertainment Site Checks
14 Health Site Checks
38 Information Site Checks
10 Microblogging Site Checks
31 Music Site Checks
14 News Site Checks
45 Photo Site Checks
40 Technical Site Checks
12 Travel Site Checks
19 Video Site Cross Checks
138 Domain/ TDL name Checks
The result is a name that can stand on a solid foundation and compound over time.
This is part of making a clear case and defending the reasons behind a name and the optimal use of it locally, nationally and world wide.
And while, it does not have to be completely original and often times, in one of the checks above, it still delivers all the information to make the appropriate and most informed choice.
This process also allows advanced knowledge on similar names to consider when it comes to messaging, optics and marketing as well as how to differentiate.
This does not include the logo and the colors. We approach that second and maintain a special system for the security of a logo too.
